By Acaboom | Published on June 1, 2024
What Videos Should You Be Doing as an Estate Agent?
We think you need three!
A Pre-Appointment ‘Meet the Valuer’ Video to Build Trust
Make a great first impression by including a pre-recorded meet the valuer video within your pre-appointment presentation.
- Include details on how long you’ve worked in the area
- Add some of your stats and successes
- Share what you’ll cover on the day
You’ll build trust and be seen as different from every other agent!
Professional Property Videos to Demonstrate Expertise
Showcase your services by including videos during the appraisal in a digital presentation such as:
- Client testimonials
- Meet the team / History / About Us videos
- 360 virtual tours
- Property showcase videos
Elevate your pitch to be memorable, professional, and engaging—even without needing any data or an internet connection.
A Personalised Video in the Proposal to Reiterate Your Value
Add a personalised video message to your digital proposal. You can:
- Thank the client by name and reference specific property details
- Deliver your valuation verbally
- Reiterate your top unique selling points (USPs)
- Describe the market situation
If only one decision maker was present, this is an incredibly powerful way to position yourself as a true professional and justify your fee.
Examples of Estate Agent Videos
We add to our gallery constantly, so keep coming back to see more!
Pre-Market Appraisal Video – Script Tips
Sending a video before the market appraisal is a great way to stand out and build trust. Clients love to see who they are meeting, which is why Acaboom enables you to include your own personalised valuer video within your pre-appointment presentation.
We know many agents struggle with what to say – to help, please find a range of tips and ideas for your script. Adapt these to your own unique tone and pick and choose what feels most like your agency.
Wondering what to include? Try:
- Your name
- Your excitement about meeting them
- How long you’ve been a valuer/with the agency
- What to expect on the day
- How long the appointment will take
- What they will get from the market appraisal
- How it fits into the property journey
- What to do if they need to cancel or have questions
Intro 1: Applicable for Any Valuer Attending
“We are delighted that you have chosen [Your Estate Agency Name] and look forward to your upcoming valuation. Thank you for allowing us to assist you. You’ll be joined by our expert valuer on the day for an appointment that should take around 45 minutes. At [Your Estate Agency Name], we take immense pride in our rich heritage, as we are one of the oldest and most reputable agencies in the UK. With decades of experience, we have established a strong track record of successful property sales. The majority of properties listed with us sell within 4 weeks or less! This achievement is a testament to our dedication to our clients. We look forward to meeting you soon!”
Intro 2: Meet the Valuer – Highly Personable
“We are thrilled to be your chosen partner for the valuation of your property. Thank you for selecting [Your Estate Agency Name]. I will be valuing your property, and I’d like to introduce myself. I have lived and worked in [local area] since [date] and have helped sell hundreds of properties. Outside of work, I love [sport or hobby], and I’m [xx]. I can’t wait to help you gain valuable insights into your property and provide an accurate market assessment. Our commitment to our clients is unwavering, and we have a proven track record of achieving exceptional results. Many of our properties are sold within 4 weeks or less. See you soon!”
Intro 3: Meet the Valuer – Short and Sweet
“Thank you for entrusting [Your Estate Agency Name] with your property valuation. I will be the valuer joining you, and I look forward to showing you why our agency is renowned for its expertise and client service. There’s nothing you need to prepare – just bring yourself, and I’ll handle the rest.”
Intro 4: Meet the Valuer – Highly Personable (Alternate)
“We are thrilled that you have chosen [Your Estate Agency Name] to handle your property valuation. There’s no need to deep clean or worry! I will be your valuer and will assess your home while sharing how I determine its value using market data insights. It’s going to be fun, I promise! I look forward to seeing you soon.”
Intro 5: Meet the Valuer – Traditional Expertise
“Thank you for choosing [Your Estate Agency Name] as your trusted partner for your property valuation. My name is [Your Name], and I have over [X years] of experience. Our upcoming market appraisal will provide you with a comprehensive analysis of your property’s value. With a long-standing reputation for excellence, we ensure that most properties listed with us sell within 4 weeks or less. I look forward to explaining more when we meet.”
Intro 6: Meet the Valuer – Super Short and Sweet
“Hi, I’m Joe, and I’ve been a valuer at Agency X for 12 years. I can’t wait to see your property soon! If you have any questions, contact us at our main office. See you soon!”
Pre-Market Appraisal Video – Filming Tips
Valuer videos are a great way to stand out from other agents and offer something memorable to clients. Here are some tips:
- Be Authentic and Genuine: Speak confidently and naturally, as if meeting in person.
- Plan Your Content: Outline the key points you want to cover before recording.
- Pay Attention to Video Quality: Use natural light or invest in a smartphone tripod/external microphone for clearer visuals and sound.
- Keep It Concise: Aim for a video length of around 2 minutes.
- Edit for Clarity: Remove long pauses or mistakes to keep viewers engaged.
Remember, the goal of your pre-market appraisal video is to showcase your expertise and build trust with potential clients.
Want to Increase Instructions with Video?
Our team at Acaboom can help you implement video marketing into your valuation process to boost conversions and justify your fee with confidence.