About Acaboom

Helping Estate Agents Understand Homeowner Intent

Acaboom exists to help estate agents influence homeowner decisions and understand homeowner intent throughout the market appraisal journey.
Founded in 2013, Acaboom has continually evolved – from digital market appraisal presentations, to interactive proposals, AI-powered content and today, Behaviour Intelligence.

Our story

Acaboom began in 2013 with a vision to transform the market appraisal. Following several years of research, development and collaboration with estate agents, the platform was launched commercially in earnest in 2016.

Since then, Acaboom has continually evolved – from digital market appraisal presentations, to interactive proposals, AI-powered content and today, Behaviour Intelligence.

Each stage has been driven by the same objective: helping estate agents better understand homeowners and make better decisions throughout the market appraisal journey.

Behaviour Intelligence wasn’t a feature added to the platform – it was the natural evolution of more than a decade spent understanding how homeowners engage throughout the market appraisal journey.

How we’ve evolved

  1. 2016

    Digital market appraisal presentations

    Helping estate agents present their services professionally.

  2. 2018

    Interactive proposals

    Extending the conversation beyond the appointment with engaging digital proposals.

  3. 2021

    Connected homeowner journey

    Supporting estate agents before, during and after every valuation.

  4. 2024

    Artificial Intelligence

    Introducing AI to improve content creation, recommendations and homeowner communications.

  5. 2026

    Behaviour Intelligence

    Transforming millions of homeowner interactions into actionable insight that helps estate agents understand intent and make better decisions.

What Makes Acaboom Different

Acaboom is uniquely positioned to deliver Behaviour Intelligence because it combines four powerful capabilities within a single platform.

Behaviour Intelligence
Understanding homeowner intent through real behavioural data.

The Market Appraisal Platform
Supporting every stage of the appraisal journey from preparation through to long-term nurturing.

Artificial Intelligence
Helping users create content, identify opportunities and deliver more relevant communications.

Real Homeowner Engagement Data
Built from millions of real interactions across every stage of the homeowner journey.

Together these create a platform that helps estate agents understand not only what homeowners are doing – but what those behaviours are likely to mean.

Our Vision

We believe the future of estate agency is not about collecting more data.

It’s about understanding the data already being created.

Behaviour Intelligence represents the next stage in the evolution of estate agency technology – helping agents move beyond activity tracking towards understanding homeowner intent and making better decisions.

Our ambition is to continue defining and leading this category while helping estate agents deliver more valuable client experiences and stronger business performance.

Looking Ahead

Acaboom continues to invest in Behaviour Intelligence, Artificial Intelligence and the decision-making journey.

As millions more homeowner interactions are analysed, Behaviour Intelligence will continue to evolve – providing estate agents with increasingly valuable insight into homeowner intent, engagement and decision-making.

The result is a platform designed not simply to support estate agents today, but to help shape the future of the profession.

Our principles

  • Customer-first innovation – Every feature is designed to solve real challenges faced by estate agents.
  • Evidence over assumption – Decisions are guided by millions of real homeowner interactions.
  • Simplicity matters – Powerful technology should be intuitive and easy to use.
  • Continuous evolution – We invest constantly in Behaviour Intelligence, AI and the appraisal journey to keep our customers ahead of the market.

Meet the team

Our team is composed of dedicated professionals who are passionate about property and technology.  Each team member brings invaluable expertise and commitment to excellence.

Our team

Abi Teale Abi Teale

Abi Teale

Senior Operations Manager

Abi joined Acaboom from an operational supply chain background, bringing strong people management skills and a focus on robust processes while allowing individuality within teams. Outside of work, she enjoys paddle boarding, wild swimming and hiking.

Sarah Blake Sarah Blake

Sarah Blake

Sales Manager

Sarah has over 20 years’ experience in estate agency and brings a deep understanding of what it takes to help agents stand out and win instructions. Based in Surrey, she is passionate about property and is also a Master Scuba Diving Instructor.

Ann Ford Ann Ford

Ann Ford

Head of Training

Ann is our master trainer, well-known in property, helping clients get set up with Acaboom and maximise its potential. She continues to support clients beyond onboarding with regular webinars full of tips and insights.

Emily Royal Emily Royal

Emily Royal

Key Accounts Manager

Emily is our Key Accounts Manager, ensuring every client is delighted with Acaboom. A fan of Japanese supercars, she enjoys car shows in her spare time and has a home book collection large enough to rival a library.

Brian Farrell Brian Farrell

Brian Farrell

MD and Founder

Brian is the founder and MD of Acaboom and developed the concept after years in the prop tech sector from his experience when he was an agent himself.

Pavle Stojanovic Pavle Stojanovic

Pavle Stojanovic

Team Leader - Support

Pavle (pronounced Pav-lay) is a straight-talking Acaboom expert who supports clients with technical issues. A valued team member, he combines technical knowledge with humour in every team meeting.

Beth Jepson Beth Jepson

Beth Jepson

Project Manager Team Lead

Beth leads our client designs, shaping the look and feel of Acaboom presentations. An experienced video creator recognised by Stephen Fry, she ensures every detail is visually impactful and on brand.

Chris Yates Chris Yates

Chris Yates

Senior Technical Support Specialist

Chris is our longest-standing team member and product expert, playing a key role in shaping Acaboom as it is today. He is always focused on developing the next features to enhance the platform.

Alex Cunningham Alex Cunningham

Alex Cunningham

Project Manager

Alex is a highly capable project manager, known for staying calm under pressure and delivering with confidence. She ensures projects move forward smoothly and efficiently.

Liam Franks Liam Franks

Liam Franks

Support Analyst

Liam supports customers with their technical needs and is known for his speedy responses. He works across multiple areas of Acaboom and has deep expertise in how the product functions.

Maria Youens Maria Youens

Maria Youens

Project Manager

Maria has worked in property since the late 90s and brings extensive sector knowledge to the team. A respected figure in the industry, she helps clients get the very best from Acaboom.

Tracy Welsh Tracy Welsh

Tracy Welsh

Admin Support

Tracy supports contracts, clients and internal coordination across Acaboom. She ensures both internal and external teams are aligned and working together smoothly.

Anel Pervan Anel Pervan

Anel Pervan

Support Analyst

Anel is our support specialist with a B.A. in Civil Engineering, known for quick thinking and smart client responses. He helps clients confidently get up and running with Acaboom.

Anna Bojarowicz Anna Bojarowicz

Anna Bojarowicz

Project Manager

Anna is a highly conscientious Project Manager who ensures client projects run smoothly and on time. With a background in journalism, she brings precision and strong communication skills to the team.

Gonxhe Dika Trena Gonxhe Dika Trena

Gonxhe Dika Trena

Project Delivery & Design Coordinator

Gonxhe works across design and client teams, supporting presentation refreshes and redesigns. With a background in nursing, she ensures clients’ brands and USPs are always presented at their best.

Terri Da Silva Terri Da Silva

Terri Da Silva

Operations Manager

Terri is Operations Manager at Acaboom, bringing extensive experience in simplifying processes and fostering productive work environments. She focuses on collaboration to drive high standards of service delivery.

Jess Macphail Jess Macphail

Jess Macphail

Client Support & Delivery

Jess brings experience from teaching, tech and luxury yachting, combining organisation and adaptability in her role. She supports both internal teams and clients to ensure everything runs seamlessly.

Pam Van Rooyen Pam Van Rooyen

Pam Van Rooyen

Finance Coordindator

Pam heads up the Accounts Receivable department, bringing over 30 years of invaluable industry experience, knowledge, and expertise to the team. Her dedication, attention to detail, and wealth of experience have made her an invaluable part of the Acaboom Team. When she's not behind her desk, Pam enjoys spending quality time with her family and making lasting memories together.

Molly Batchelor Molly Batchelor

Molly Batchelor

CRM and Client Coordinator

Molly is a friendly, reliable and detail-focused professional with six years’ experience in estate agency, where she was recognised as a high performer and consistently delivered results. She brings strong organisation, energy and a client-focused mindset to Acaboom, supporting our client-facing teams.