At Acaboom, we are revolutionising the property market by transforming the way estate agents present their services and communicate with clients. Founded in 2016 by industry expert Brian Farrell, Acaboom has quickly become a leading provider of innovative property presentation and client communication tools. Our mission is to empower estate agents with the technology they need to enhance their efficiency, effectiveness, and success in an increasingly competitive market.
Acaboom is a market appraisal toolkit that helps leading agents across every stage of the market appraisal journey.
Acaboom provides tools for leading agents to differentiate themselves before, during and after the market appraisal. From smart pre appointment presentations, proposals and client nurturing – it’s all designed to win instructions.
From our inception, Acaboom has been dedicated to helping estate agents stand out from the crowd. In 2017, we onboarded our first major clients. By 2020, during the challenges of social distancing, Acaboom served a significant portion of the UK property market by enabling virtual and paperless market appraisals. Our solutions provided a seamless transition to remote operations, ensuring estate agents could continue to deliver exceptional service without interruption.
Acaboom is constantly evolving to meet the needs of our clients. Our app offers a comprehensive suite of features designed to enhance every aspect of the estate agent’s workflow:
Our team is composed of dedicated professionals who are passionate about property and technology. Each team member brings invaluable expertise and commitment to excellence.
Abi Teale
Senior Operations Manager
Abi joined Acaboom from an operational supply chain background, bringing strong people management skills and a focus on robust processes while allowing individuality within teams. Outside of work, she enjoys paddle boarding, wild swimming and hiking.
Sarah Blake
Sales Manager
Sarah has over 20 years’ experience in estate agency and brings a deep understanding of what it takes to help agents stand out and win instructions. Based in Surrey, she is passionate about property and is also a Master Scuba Diving Instructor.
Ann Ford
Head of Training
Ann is our master trainer, well-known in property, helping clients get set up with Acaboom and maximise its potential. She continues to support clients beyond onboarding with regular webinars full of tips and insights.
Emily Royal
Key Accounts Manager
Emily is our Key Accounts Manager, ensuring every client is delighted with Acaboom. A fan of Japanese supercars, she enjoys car shows in her spare time and has a home book collection large enough to rival a library.
Brian Farrell
MD and Founder
Brian is the founder and MD of Acaboom and developed the concept after years in the prop tech sector from his experience when he was an agent himself.
Pavle Stojanovic
Team Leader - Support
Pavle (pronounced Pav-lay) is a straight-talking Acaboom expert who supports clients with technical issues. A valued team member, he combines technical knowledge with humour in every team meeting.
Beth Jepson
Project Manager Team Lead
Beth leads our client designs, shaping the look and feel of Acaboom presentations. An experienced video creator recognised by Stephen Fry, she ensures every detail is visually impactful and on brand.
Chris Yates
Senior Technical Support Specialist
Chris is our longest-standing team member and product expert, playing a key role in shaping Acaboom as it is today. He is always focused on developing the next features to enhance the platform.
Alex Cunningham
Project Manager
Alex is a highly capable project manager, known for staying calm under pressure and delivering with confidence. She ensures projects move forward smoothly and efficiently.
Liam Franks
Support Analyst
Liam supports customers with their technical needs and is known for his speedy responses. He works across multiple areas of Acaboom and has deep expertise in how the product functions.
Maria Youens
Project Manager
Maria has worked in property since the late 90s and brings extensive sector knowledge to the team. A respected figure in the industry, she helps clients get the very best from Acaboom.
Tracy Welsh
Admin Support
Tracy supports contracts, clients and internal coordination across Acaboom. She ensures both internal and external teams are aligned and working together smoothly.
Anel Pervan
Support Analyst
Anel is our support specialist with a B.A. in Civil Engineering, known for quick thinking and smart client responses. He helps clients confidently get up and running with Acaboom.
Anna Bojarowicz
Project Manager
Anna is a highly conscientious Project Manager who ensures client projects run smoothly and on time. With a background in journalism, she brings precision and strong communication skills to the team.
Gonxhe Dika Trena
Project Delivery & Design Coordinator
Gonxhe works across design and client teams, supporting presentation refreshes and redesigns. With a background in nursing, she ensures clients’ brands and USPs are always presented at their best.
Terri Da Silva
Operations Manager
Terri is Operations Manager at Acaboom, bringing extensive experience in simplifying processes and fostering productive work environments. She focuses on collaboration to drive high standards of service delivery.
Jess Macphail
Client Support & Delivery
Jess brings experience from teaching, tech and luxury yachting, combining organisation and adaptability in her role. She supports both internal teams and clients to ensure everything runs seamlessly.
Pam Van Rooyen
Finance Coordindator
Pam heads up the Accounts Receivable department, bringing over 30 years of invaluable industry experience, knowledge, and expertise to the team. Her dedication, attention to detail, and wealth of experience have made her an invaluable part of the Acaboom Team. When she's not behind her desk, Pam enjoys spending quality time with her family and making lasting memories together.
Molly Batchelor
CRM and Client Coordinator
Molly is a friendly, reliable and detail-focused professional with six years’ experience in estate agency, where she was recognised as a high performer and consistently delivered results. She brings strong organisation, energy and a client-focused mindset to Acaboom, supporting our client-facing teams.
