By Acaboom | Published on May 23, 2024
A recent client shared their valuers’ meeting minutes, revealing a significant boost in valuation conversion rates using Acaboom. One valuer, Richard, increased his in-month conversion rate from 37.31% in January to an impressive 59.64% in April—the highest recorded in his agency. This represents a 22.33% improvement in just four months, proving that a structured approach with Acaboom can transform results.
Richard’s Success Story
“Richard in [town] has entirely embraced the Acaboom system and has pushed his ‘in month’ conversion rate up to 59.64% in April, from 37.31% in January 2018 and a previous best of 52.3% in February 2018.”
The director chairing the meeting met with Richard afterwards to ascertain exactly how he was using Acaboom. His subsequent minutes state:
“I met up with Richard from [town] this morning to get a handle on how he is using Acaboom with a view to evaluating how we are achieving the exceptional results in [town]. The following summarises my findings:
- Richard has trained his Negotiators to use Acaboom on every MA (Market Appraisal).
All MAs are conducted with a consistent approach and process, recorded in Acaboom, and available for easy follow-up based on real-time data.
Each [town] MA benefits from an introduction to Richard before the appointment and presentation, creating an exceptional customer experience.
Richard customises the MA presentation using his own pitch and style, with the comparable evidence always included. He uses the Acaboom App on his iPad at this stage.
All MAs receive post-appraisal presentations via email, and Richard consistently uses the Acaboom follow-up system.
A fantastic selling point is that Richard sets the comparable evidence update report, whereby failed MAs and listings receive regular updates (weekly, fortnightly, or monthly) on new market activity—sold, withdrawn, or price-reduced properties. This unique USP, “We keep you updated on comparable market activity whilst we are selling your property,” is a great talking point for vendor contact.”
All we can say is …thank you, Richard, for embracing Acaboom.
How Richard Uses Acaboom for Exceptional Results
According to meeting notes from the agency’s director, Richard’s strategy includes:
- Consistent Usage on Every Market Appraisal (MA): Acaboom is integrated into every valuation, ensuring a uniform and professional approach.
- Personalised Pre-Appraisal Experience: Each prospective vendor receives an introduction to Richard before the appointment, creating a standout customer journey.
- Dynamic In-Person Market Appraisals: Richard customises each presentation using Acaboom’s tools and real-time comparable market data via the iPad app.
- Post-Appraisal Follow-Ups: Every potential client receives a personalised post-valuation presentation via email.
- Unique Comparable Evidence Updates: Failed MAs and listings receive regular updates on new market activity, keeping vendors informed and positioning Richard as their first choice when ready to instruct.
The Game-Changer: Acaboom’s Impact on Productivity & Structure
Richard credits Acaboom’s iPad App and automation tools for transforming his workflow:
“Acaboom has given me structure, improved my failed MA follow-up process, and increased productivity by allowing me to take action between appointments.”
His consistent strategy, powered by Acaboom, has set a new benchmark in valuation success. Agency-wide adoption of this method could lead to significantly higher conversion rates for all valuers.
Want to Increase Your Conversion Rates Like Richard?
Book a Free Demo & Discover How Acaboom Can Transform Your Valuation Process!