What Makes Vendors Choose One Estate Agent Over Another?
Understanding what truly drives homeowners’ decisions is crucial for estate agents looking to secure more instructions. Our latest survey of over 500 UK homeowners reveals that vendors highly value marketing expertise and transparency over lower fees.
Key insights from the report include:
- Only 17% of homeowners choose the cheapest estate agent.
- 87% expect clear market data and detailed fee breakdowns during valuation.
- 80% look for agents to present a comprehensive marketing strategy.
- 56% expect their valuation to be backed by relevant industry data.
- 39% want comparable properties included within their valuation.
Why Data-Driven Agencies Excel:
Homeowners value transparency, expert insights, and robust marketing proposals. Agents leveraging comprehensive data and transparency consistently win more instructions, despite charging higher fees.
Download “The Vendor’s View” Report
Access insights gathered from over 500 UK homeowners to optimise your agency’s approach, attract more instructions, and increase vendor trust.
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