Posted: 30 July 2026
These Terms and Conditions (“Terms”) set out the basis upon which Acaboom Limited (“Acaboom”, “we”, “us”) provides sales-pitching-based and platform services (“Services”) to you (“the Customer”).
By using the Services, the Customer agrees to be bound by these Terms unless specifically amended in writing and accepted by Acaboom.
1. Definitions
AI-powered Services means optional functionality within the Services that uses artificial intelligence or machine learning models to assist in generating content, responses or insights based on Customer Data.
Customer Data means all data, content and materials submitted to the Services by or on behalf of the Customer.
Services means the presentation-based and platform services provided by Acaboom.
Users means employees, agents or contractors authorised by the Customer to use the Services.
2. Licence scope and account structure
In consideration of the Fees, Acaboom grants the Customer a non-exclusive, non-transferable right to use the Services during the term of the agreement.
The licence granted is limited to the number of offices, branches, accounts or business locations agreed at the time of order.
The Customer shall maintain at least one paid account per office or other location of business requiring access to or use of the Services.
Login credentials must not be shared between separate offices or locations unless expressly agreed in writing by Acaboom.
Acaboom reserves the right to monitor usage for compliance with the agreed licence scope. Where usage exceeds the agreed number of offices, locations or accounts, Acaboom reserves the right to invoice for additional subscriptions at the prevailing rate.
The Customer may permit Users to access the Services only as reasonably required for its internal business purposes.
3. Acaboom’s obligations
Acaboom undertakes that the Services will be performed with reasonable skill and care.
Where the Services do not materially comply with their description, Acaboom shall use reasonable commercial endeavours to correct the non-conformance or provide an alternative means of achieving the intended outcome. This shall constitute the Customer’s sole and exclusive remedy.
Acaboom does not warrant that the Services will be uninterrupted or error-free or that the Services will meet the Customer’s specific requirements.
Acaboom is not responsible for delays or failures caused by communications networks, including the internet.
Acaboom shall use reasonable endeavours to maintain all licences, permissions and consents required to perform its obligations.
4. Customer responsibilities and acceptable use
The Customer shall:
- provide all necessary cooperation and information;
- comply with all applicable laws and regulations;
- ensure correct use of accounts and logins;
- keep passwords secure and prevent unauthorised access;
- obtain all necessary rights and consents for Customer Data.
The Customer shall not:
- copy, modify, distribute, resell, sublicense or reverse engineer the Services;
- provide access to unauthorised third parties;
- use the Services for competitive analysis, benchmarking or to develop a competing product or service;
- use automated systems, bots, scraping tools or bulk extraction methods without written consent;
- introduce viruses, malicious code or unlawful content.
Acaboom reserves the right to disable or suspend access where these Terms are breached or where continued access presents a security, legal or commercial risk.
5. Availability, suspension and maintenance
Acaboom shall use commercially reasonable endeavours to make the Services available.
Planned maintenance will be notified in advance where reasonably practicable.
Acaboom may suspend or restrict access:
- for non-payment;
- for breach of these Terms;
- where required for security or regulatory reasons;
where usage materially exceeds agreed licence scope.
6. Customer data and data protection
The Customer retains all rights, title and interest in Customer Data.
Acaboom may collect, process and analyse Customer Data for the purpose of delivering, operating, improving and developing the Services, including generating insights, recommendations and automated outputs within the platform.
Acaboom may aggregate such data across its client base and analyse it to identify trends, patterns and behavioural insights, provided that no individual client, user or homeowner is identified in any output and such data is used only in an anonymised and/or aggregated form.
Acaboom may use these aggregated and anonymised insights to improve its Services, inform product development and support in-platform features, guidance and benchmarking.
Acaboom may reference aggregated and anonymised insights derived from such data in its marketing and communications, provided that no client, user or individual can be identified.
For the avoidance of doubt, Acaboom will not sell or disclose identifiable Customer Data to third parties without the Customer’s prior consent.
Acaboom shall not contact the Customer’s clients unless agreed in writing.
Where Acaboom processes personal data on behalf of the Customer, the Customer shall be the data controller and Acaboom shall be the data processor.
The Customer warrants that it has all necessary rights and consents to provide Customer Data.
Each party shall implement appropriate technical and organisational measures to protect personal data.
Customer Data may be processed outside the United Kingdom or European Economic Area, subject to appropriate safeguards in accordance with applicable data protection legislation.
Customer privacy notice guidance (non-contractual)
The Customer, as data controller, remains responsible for ensuring that its own privacy information accurately reflects its use of the Services.
Where Behaviour Intelligence is enabled, Customers should consider explaining within their own Privacy Notice that digital proposal engagement information (such as proposal views, sections viewed and AI Concierge interactions, where enabled) may be used to help support the property transaction and enable more relevant follow-up.
This guidance is provided for information only and does not constitute legal advice. Customers should obtain their own legal advice where appropriate.
7. AI-powered Services
AI-powered Services are optional and feature-specific.
Where AI-powered Services are used, Acaboom acts as a data processor and may engage third-party AI providers as sub-processors solely for delivering such functionality.
Data submitted to AI-powered Services shall not be used by Acaboom or its sub-processors to train external artificial intelligence models.
The Customer retains all rights in inputs and outputs generated through AI-powered Services. Acaboom does not claim ownership of such outputs.
AI-generated outputs are assistive only. The Customer remains responsible for reviewing and verifying such outputs before use.
8. Fees and payment
Fees are payable as agreed prior to commencement of Services.
Services are subject to a minimum contractual term as agreed in writing at the point of order (typically 12 months unless otherwise agreed).
Payments are collected by direct debit.
Failure to pay may result in suspension of Services, interest under the Late Payment of Commercial Debts (Interest) Act 1998, and recovery of debt collection costs.
All Fees are payable in pounds sterling and are non-refundable.
9. Term and termination
Termination must be provided in writing.
The Customer may terminate the Services by giving not less than three (3) months’ written notice, such notice not to expire before completion of any agreed minimum contractual term.
Minimum contractual terms always apply unless expressly agreed otherwise in writing.
Acaboom may terminate immediately where the Customer materially breaches these Terms and fails to remedy such breach within a reasonable period following notice.
Upon termination:
- access to the Services will cease;
- outstanding Fees become immediately payable.
Customer Data will be retained in accordance with Acaboom’s Data Retention Policy (currently four (4) years, subject to change) and thereafter securely deleted.
10. Intellectual property
Acaboom retains all intellectual property rights in the Services, excluding Customer Data.
Nothing in these Terms transfers ownership of Acaboom intellectual property to the Customer.
11. Confidentiality
Each party shall keep the other’s Confidential Information confidential.
Confidential Information excludes information that is publicly available, lawfully obtained, independently developed, or required to be disclosed by law.
12. Indemnity
The Customer shall indemnify Acaboom against claims arising from misuse of the Services.
Acaboom shall indemnify the Customer against claims that the Services infringe United Kingdom intellectual property rights, subject to prompt notice and cooperation.
13. Limitation of liability
Acaboom excludes liability for indirect or consequential loss, including loss of profit, business interruption or reputational damage.
Acaboom’s total liability shall not exceed one hundred percent (100%) of the Fees paid in the calendar month in which the liability arose.
Nothing in these Terms limits liability for death, personal injury, fraud or any liability that cannot be excluded by law.
14. Force majeure
Acaboom shall not be liable for delays or failures caused by events beyond its reasonable control.
15. Business transfer
If the Customer sells, transfers or otherwise disposes of its business, assets or shares, it shall ensure that all rights and obligations under these Terms are assigned or novated to the acquiring entity with Acaboom’s written consent (such consent not to be unreasonably withheld). The Customer remains responsible until completion of such assignment or novation.
16. Variation of Terms
Acaboom may update or amend these Terms from time to time.
The current version will be published on Acaboom’s website and may be notified to the Customer by email or other reasonable means.
The Customer is responsible for ensuring that its Users are aware of and comply with the current version of the Terms.
Updated Terms may be accepted by continued use of the Services, written confirmation, or by an authorised representative of the Customer. Continued use of the Services by the Customer or its Users following publication or notification constitutes acceptance of the updated Terms.
17. General
These Terms constitute the entire agreement between the parties.
Acaboom may assign, transfer or subcontract its rights or obligations.
These Terms are governed by the laws of England and Wales and subject to the jurisdiction of the English courts.
18. Company details
Acaboom Limited
Registered in England and Wales under company number 08429337
Registered office: Office 43, 1000 Lakeside, North Harbour, Portsmouth, Hampshire, United Kingdom, PO6 3EZ