Why your follow-up isn’t winning instructions  (and how to fix it)

If you’re sending a PDF in an email and calling that a follow-up, it might be time to rethink your process. Most agents make this mistake, hoping the client remembers what was said on the day — yet 93% of sellers make their decision after you’ve left the property.

Instead of a plain letter or attachment, send something that actually sells: a digital proposal that reinforces your value.

Why a PDF valuation letter is no longer enough for the follow up

 

PDFs are everywhere — but that doesn’t make them good. Users often share frustrations in using them. 

They’re static, untrackable, and hard to update. They can’t show a video, tell a story, or be tailored in real time.

Acaboom proposals are designed to make you stand out. Each one includes your branding, a valuer introduction video, relevant property data, and a fully digital agency agreement that sellers can sign on any device.

See how interactive proposals can help you win the instruction

Sell on service, not on price for a better follow up

Your prospects want to be impressed. You want to stand out. Don’t settle for generic follow-ups.

Acaboom’s digital proposals give sellers something memorable — not just a document, but an experience. You get notified when it’s opened, viewed, and signed.

How to improve your market appraisal journey

• Before the appraisal: Send a pre-appointment presentation that includes a ‘meet the valuer’ video and short survey or form.

• During the appointment: Present videos, testimonials, and real-time property data using a tablet for a polished experience.

• After the appraisal: Share a trackable digital proposal that includes your agency agreement and personal video message.

• Ongoing nurturing: Use Acaboom’s AI features to send personalised market updates and relevant content.

Explore how to set the tone with pre-appointment presentations

Want to try it yourself?

Book a demo with Acaboom and discover how interactive proposals can transform your appraisal process.